The Blueprint for a Sold-Out Event

Hosting a memorable and profitable event doesn’t have to be complicated — it just takes the right planning, the right tools,
and the right entertainer. Follow these six proven steps to fill every seat and make your guests talk about your event for months.

Step 1: Book a Versatile, World-Class Entertainer

Secure your entertainer at least a month in advance. Choose something more exciting than the usual band, singer, or comedian.
In a city like Houston — full of venues competing for attention — stand out with something unusual and unforgettable.

• 🎩 Magic Show
• 🌀 Hypnosis Show

These shows feature audience participation, clean-cut comedy, and excitement from start to finish.
Both come complete with a professional sound system, microphones, and everything needed for a flawless presentation.

Step 2: Flyers that Sell the Experience

Flyers are one of your most powerful promotional tools. They need to capture attention instantly and build excitement.
Unless you’re a professional designer, get help — most entertainers (including Robert Berry) provide ready-made promotional materials at no cost.

If not, check out www.Fiverr.com —
a marketplace where you can find talented graphic designers for under $25.
Just like Amazon, check their ratings and reviews, and you’ll be amazed at the results.

Step 3: Make Ticket Sales Effortless

Simplify your ticketing process with TicketTailor.com.
It’s an affordable, easy-to-use platform that creates a professional event page and manages your ticketing automatically.

• ✔ Create a custom event webpage in minutes
• ✔ Low fees and easy Stripe or PayPal integration
• ✔ Instant attendee list and ticket tracking
• ✔ Free mobile app for scanning tickets at the door

Guests can buy, print, and scan tickets anytime — while you track sales in real time and build your future event list.

Step 4: Promote In Your Dining Area

Use every opportunity to get the word out. Add event details to your menus or print postcards through
VistaPrint.com and display them in table-top holders.
Reuse the same flyer graphics and keep the design consistent to build brand excitement.

This simple step encourages guests to discuss the upcoming show during lunch or dinner — and to plan attendance together.

Step 5: Post Everywhere

Post your event on your website and all social media platforms — Facebook, Instagram, Twitter, LinkedIn — using your digital flyer.
Consistent posting keeps your audience reminded and excited.

Step 6: Email Marketing — The Final Push

Did you know that 58% of all ticket sales happen within one week of the event?
Send out email reminders one week before the event — and again two days before — to drive last-minute sales.

• 📅 58% of tickets are sold within a week of the event
• 📆 13.7% sell two days before
• ⏰ 18.9% sell one day before
• 🎟️ 32.5% sell on the day of the event

So don’t panic — last-minute sales are normal. Stay consistent, and your event will sell out.

You’re an Amazing Event Planner!

You’ve hired an amazing entertainer, created an eye-catching flyer, posted it across platforms, sent your emails,
and made ticket purchasing easy. Everything is in place — now relax and let the magic unfold.

I can’t wait to bring this all together for you!

— Robert Berry
www.Robert-Berry.com
📞 713-502-4662